Explore Marketing

• Publicity/Public Relations
• Publicity Module: Getting Started
• 1. What You Need To Know About Publicity
• 2. The Terminology of Publicity
• 3. Developing An Effective Media Kit
• 4. Writing the Doctor's Bio
• 5. Publicity Photos For Your Practice
• 6. Media Releases - What Are They?
• 7. Constructing A Dental Practice Media Release
• 8. Your Newsworthy Press Release
• 9. Finding an Ideal Publicist for Your Practice
• 10. Your Publicist's Fees - What to Expect
• 11. Locating and Choosing Your Publicist Candidates
• 12. A Publicist for Your Practice - Getting Ready to Interview
• 13. Interviewing Your Publicist Candidates
• 14. The Contract with Your Publicist
• 15. Working Together with Your Publicist
• 16. Publicity FAQs
• Customer Service
• Customer Service Module: Getting Started
• 1. Customer Service Essentials
• 2. Interpersonal Patient Communications
• 3. Building Patient Relationships
• 4. Making Each Visit a Great One
• 5. Say It with a Smile on the Telephone
• 6. Solving the Problem
• 7. Practice Makes Perfect
• Summary Quick Reference Guide
• Successful Presentations
• TIPS FOR A SUCCESSFUL PRESENTATION: Getting Started
• 1. Know Your Audience
• 2. Organize Your Presentation
• 3. Enhance Your Presentation Skills
• 4. Audio Visual Aids
• 5. Create Meaningful Handouts
• 6. Q&A and Closing
• SUCCESSFUL TREATMENT PLAN PRESENTATION: Getting Started
• 1. Preparation
• 2. Presentation
• 3. Follow-up
• Professional Marketing
• The S.W.O.T. Planning System
• Professional Marketing Introduction
• Target Marketing and the Professional Practice
• Practice Differentiation
• Publicity...A Must for Every Marketing Plan
• The Power of Positioning
• What a Great Idea! The "Quick View" Demographic Report Available From: Scott McDonald www.DentalDemographics.Com 800-424-6222. Here is Real Marketing Information Value.
• How to "Make" or "Break" Your Practice In One Quick Telephone Call
• Patient Satisfaction Surveys
• The Background of Professional Marketing
• New Millennium Strategies For Success
• Networking for New Patients
• 22 Professional Marketing Tips
• Going from Good to Great!
• Good to Great - Published Article
• Cosmetic Practices Marketing Makeovers - Published Article
• Promotional
• Effective Yellow Page Ads
• Twenty Marketing ideas
• Promoting Your Practice
• Creating Custom Patient Newsletters: A Practice Profile
• Generic Patient & Neighborhood Newsletters: A Practice Profile
• Marketing Your Practice Through Newsletters
• Microsoft Publisher for the In-Office Do-it-Yourselfer
• Team Marketing
• Motivating Team Members
• Increasing Treatment Plan Acceptance
• A+ Downloads
• What You Need To know About Publicity
• The Foundation of Effective Leadership
• Finding The Right Words - Successful Scripting
• "All-Purpose" Frequently-Asked-Clinical-Questions (FACQs)
• Dental Mini-Scripts
• Overview: Dental Trade Publications
• 150+ Patient Letters
• The New Patient Experience
• The Concise Marketing Plan
• A Most Unusual Dentist - Dr. Patrick Lund
• Dr. Paddi Lund Interviewed by Jay Abraham - Part I
• Dr. Paddi Lund Interviewed by Jay Abraham - Part II
• LOUIS CHESKIN - AN ORIGINAL IN THE PSYCHOLOGY OF MARKETING
• Defining The Concise Marketing Plan
• Office Identity
• Differentiate Your Practice with a Creative Tag Line
• Branding and the Professional Practice
• Your Logo: The Heart of Your Practice Identity
• The Importance of Color In Building Your Brand
• Creating An Effective practice Brochure
• Consumer Research
• Changing Patient Perceptions of Dentistry
• Convenient Dental Office Locations...
• Advertising
• Effective Print Advertising
• Effective Advertising - Additional Factors
• Creating an Effective Practice Brochure
• It All Began with the Bates Decision
• How to Select a Marketing Agency
• Hiring a Freelance Copywriter
• Developing Effective Advertising
• The Basics of Radio Advertising
• Cable TV Advertising
• CABLE TV ADVERTISING - GLOSSARY OF TERMS
• Cable TV Advertising Q&A
• Direct Mail
• Direct Mail Module - Getting Started
• 1. The Principles of Direct Mail
• 2. 16 Important Strategies
• 3. The Design Element
• 4. The Copy Element
• 5. Your Mailing List
• 6. Direct Mail Pricing & Marketing Strategies
• 7. A Copywriting Primer
• 8. Direct mail Glossary of Terms
• Direct Mail Approach - Published Article
• Internet Marketing
• Stimulate Traffic To Your Web Site
• Patient Communications
• Referrals
• Referrals Module - Getting Started
• 1. Referrals 101 - Published Article
• 2. Cultivate Referrals and Grow Your Practice
• 3. The Basics of Gaining More Referrals
• 4. Building An Effective Referral System
• 5. Building An Army of Missionaries
• 6. Ten Point Referral Checklist
• 7. Referrals FAQs
• Acres of Diamonds - Published Article
• Innovation
• Possibilizing & Creative Problen Solving
• Defining an "IDEA"
• Funnel vs. Tunnel Vision
• Understanding "Learning Styles"
• Mind Mapping & Brainstorming
• Innovation - I've Encountered
• Published Articles
• Going from Good to Great
• Direct Mail Marketing
• Acres of Diamonds
• Marketing Makeovers
• Referrals 101

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