About Joe Lancellotti... "The MI Guy"

Joe Lancellotti's Web site DoctorsMarketing.com and the Marketing Made Easy Learning System help fulfill his Vision to use the World Wide Web to link doctors in North America with the vital marketing information necessary to maximize the growth of their practices.

As background, Joe graduated from St. Peter's College. His undergraduate and master's degrees are in Marketing. His first marketing assignment in 1967 was for the Colgate Palmolive Company followed in 1969 by programs for Johnson & Johnson. At J&J he was responsible for the introduction of such products as Adaptic Dental Restorative, Dispersalloy Dispersed Phase Alloy, Cidex Cold Disinfectant, Delton Pit & Fissure Sealant, Ceramco Porcelain, Stim-U-Dent, and J&J Flavored Dental Floss. In 1975, J&J relocated Joe to Belgium as Director of European Marketing for their Dental Division to cultivate that part of the world.

In 1978, Joe returned to the USA and founded THE LANMARK GROUP in Eatontown, New Jersey, the FIRST full-service advertising agency dedicated to the dental industry. LANMARK has grown to be the leader in that category. In 1992, Joe sold his interest in the company and established CAMELOT MARKETING SERVICES, INC., a marketing consulting company. In 1985 Joe created the Marketing Made Easy learning system. Initially developed in print and for seminars, it is now an interactive Internet-based system available on DoctorsMarketing.com.

Throughout his career, Joe has addressed over 20,000 doctors, and recently, as a Focus Group Moderator, surpassed the milestone of presiding over 250 sessions to consumers, doctors, and staff members. Joe is also currently an adjunct professor at the New Jersey Dental School. He is a consummate innovator with twelve registered U.S. Patents.

Joe has written over 175 articles and manuscripts, and authored and self-published 3 books: It Only Takes One; Effective Treatment Plan Presentations; and his most recent, MEGA Marketing Makeovers.

Joe is the father of two daughters and has two grandchildren. He resides in Monroe Township, New Jersey, with his wife of thirty-five years, Jo-Anne Friel Lancellotti, an Educational Consultant.