Book/AV Club

PLAYING YOUR "A" GAME
Inspirational Coaching to Profitability
Bill & Carolyn Blatchford

A great read! Specifically for dentists and their dental teams. The book was inspired by the parallels of creating a winning sports team and the challenges of "winning" in the dental business. In the book Bill and Carolyn share individual doctors' successes and challenges with the purpose of learning from others. Hearts and souls are bared and truths are told. Informative gift CD also accompanies the book.

The Fall of Advertising & The Rise of PR
Al Ries & Laura Ries

From the best-selling authors of The 22 Immutable Laws of Branding and world-renowned marketing strategists comes The Fall of Advertising & The Rise of PR. Using in depth-case histories of successful PR campaigns coupled with those of unsuccessful advertising, Al and Laura Ries illustrate valuable ideas that demonstrate how publicity wins over advertising.

Building the Happiness Centered Business
Dr. Paddi Lund

Dr. Lund is a remarkable and inspirational dentist who has adopted a very unique approach to running his dental clinic, which is based in a suburb of Brisbane, Australia. Paddi's book is a must read for anyone in business. The book tells the story of how Paddi changed his dental clinic with some amazing results for his clients (customers) as well as his team and himself. I highly recommend a visit to his website to discover more about Paddi Lund and the other services he offers. 'Building The Happiness Centred Business' can be purchased via his website: www.solutionspress.com.au

The 80/20 Principle — The Secret To Success By Achieving More With Less
Richard Koch

The 80/20 principle is one of the great secrets of highly effective people and organizations. This insightful book illustrates how we can achieve much more with much less effort, time, and resources, simply by identifying and focusing our efforts on the 20% that really counts. Koch masterfully reveals how the principle works and shows how we can use it in a systematic and practical way to increase our effectiveness and improve our careers and our companies.

Get More Referrals Now!
Bill Cates

Author of The Platinum Rule, Dr. Tony Alessandra declares Get More Referrals Now! as "a must read". This how-to guide demonstrates how to bring in more qualified leads and close more sales than you ever imagined. The secret to success is getting better referrals. Sales expert Bill Cates's system of referral-based marketing turns every business contact into a relationship — and every relationship into a sales success.

101 Creative Problem Solving Techniques — The Handbook of New Ideas for Business
James M. Higgins

This highly acclaimed book has been described as an engaging and practical guide to innovation. Allan Nagle, former CEO of Tupperware stated that "...Higgins' book is a convenient, practical reference which describes time tested techniques that all of us can use. Humorous, timely examples of how companies have used these techniques make the book very useful."

10 Secrets of Marketing Success — How To Jump-Start Your Marketing
Edited By Rick Crandall

If you're looking for ways to jump-start your marketing, start with this book. Loaded with practical advice, 24 experts give you more than 220 specific techniques to get new business and take better care of your current customers. Author Michael Michalko describes this book as "...a collection of timeless, timely and solid marketing principles, techniques, and tips....If you organize your thinking around this book and apply what you learn...true success will follow."

Internet Marketing for Less than $500/Year — How to attract customers and clients online with out spending a fortune
Marcia Yudkin

Big businesses spend millions of dollars planning and executing their complex Internet marketing strategies. What these businesses don't understand is that they could achieve increased sales, improved customer satisfaction, brand recognition, etc. without spending millions of dollars. This book teaches you the secrets of making a big Internet marketing splash without spending more than $500/year. Of the book, Author, Peter Kent had this to say, "...Reach people online yet spend next to nothing. If you want to succeed online without blowing your budget, read this book."

The Practice Builder — Complete Marketing Library of $1,000,000 Strategies
Alan Bernstein, MBA

Donna Freiermuth

In this comprehensive, step-by-step handbook, The Practice Builder illustrates proven guidelines and office-tested strategies to help you bring in up to 50 new patients a month, get the kind of quality referrals every health professional dreams about, maintain your current clients' loyalty, and achieve new personal and professional recognition and prestige. Included in this useful handbook are sample worksheets, plans, case examples, and sample ads that help you implement these easy-to-accomplish ideas into action immediately.

Practice Dynamics
Linda L. Miles

Linda Miles, one of the leading practice management consultants reveals the latest office management techniques to motivate the staff, maintain positive, open communication with the staff and patients as well as many other tools to manage the office efficiently and effectively.

Isn't it Wonderful When Patients Say "Yes" — Case Acceptance for Complete Dentistry
Dr. Paul Homoly

From the best-selling author of Dentists: An Endangered Species this insightful book illustrates how to "Learn How to Turn Know into Yes." Dr. Joe Blaes, Editor of Dental Economics noted that "[Homoly's] use of stories and actual case studies make the principles real and easy to understand. Your practice and your life will be forever changed!"

Marketing For Health Care Organizations
Philip Kotler

Roberta N. Clarke

Many health care professionals have heralded this well renowned book. William Flexner of Flexner & Associates said "Marketing for Health Care Organizations is a welcomed and much needed addition to both the academic and practitioner's literature in the field of health services marketing."

Positioning: The Battle for Your Mind
Al Ries
Jack Trout

To commemorate the 20th anniversary of this well-read classic, Ries and Trout have teamed up, once again to make available to today's advertisers the book that forever changed the way advertising is done. Featuring a new commentary from the authors that offers fresh insight into why "positioning" a product is even more important today than it was 20 years ago, Ries and Trout also look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history. This is a must read for marketers, advertisers, and business readers who know that winning isn't really about having the best product or service, but planting the right message in customers' minds and keeping it there.

What Clients Love — A Field Guide to Growing Your Business
Harry Beckwith

In this insightful and highly acclaimed field guide Harry Beckwith applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. From making a pitch to building a brand, from designing a logo to closing a sale, this guide will help you succeed every time.

The Servant Leader
James A. Autry

Servant leadership is the idea that managing with respect, honest, love, and spirituality will empower employees. In this book, James Autry demonstrates how servant leadership benefits the organization as a whole as well as how it enhances productivity, encourages creativity, and benefits the bottom line. Autry also shows you how to remain true to the servant leadership model when handling day-to-day and long-term management situations.

How To Get Ideas
Jack Foster

How to Get Ideas answers the questions where do ideas come from, why do some people have so many, and is there a secret technique for getting more of them? In the book you will learn how to become "idea prone"; how to make the child within you and your sense of humor work for you, how to develop your curiosity, visualize your goals, rethink your thinking, combine deferent ideas, and overcome your fear of rejection. Foster also gives the reader a five-step procedure for solving problems and getting ideas.

The Internet Marketing Plan — The Complete Guide to Instant Web Presence
Kim M. Bayne

Written by marketing communications expert, Kim Bayne, this book provides all the forms, worksheets, templates, and models that you will need to create a comprehensive marketing plan to manage your Internet presence more effectively. Offering practical guidance, this book also takes you through the necessary steps to implement your plan including advertising and direct mail campaigns, public relations programs, trade shows, and other marketing activities.

Briefs for Building Better Brands — Tips, Parables and Insights for Market Leaders
Allan Gorman

For the savvy business executive or anyone who is marketing a product or service, Briefs for Building Better Brands offers down-to-earth observations and eye-opening strategies that will shape your market. His delightful and often witty stories will arm you with dozens of ideas that you can implement immediately and become recognized as the market leader in your field.

The Art of Innovation
Tom Kelley with Jonathan Littman

In the Art of Innovation, Tom Kelley, takes readers behind the scenes of the design firm, IDEO to reveal the strategies and secrets it uses to turn out hit after hit. In entertaining stories, Kelley illustrates some of IDEO's successes and failures as well as pioneering efforts at other leading companies. The book also reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers and other critical audiences.