Round Table

• Q: When I signed up and got my .com name for my practice I was offered .net, .biz, .org, etc. Should I have taken them?
• We hear and read a lot today about "SEO" - Search Engine Optimization, in fact it will probably be the sole topic of a future dedicated Newsletter this year...Why should the doctor's site be "search engine optimized?"
• Q: Here is a basic question...Why do dentists need a Web site?
• Q: Since most doctors attract patients from their local community and the Web offers such a global presence...Can the Web really target and drive only local Internet traffic to their Web site?
• Q: Knowing all the marketing mix tools available to the dentist...how does having a Web site mesh with them?
• How do we go about "Positioning" our practice and our services?
• "Target Marketing"... how can it relate to marketing a professional practice?
• Do I need to develop individual marketing strategy to appeal to specific target market(s)?
• What is a Market?
• What are the considerations when choosing specific market segments?
• What is the method for identifing market segments?
• How do you go about selecting Target Markets?
• I hear the words brand and branding do they have any relevance to me and my practice?
• What is a Press Release?
• What is a Press Release?
• How do I write a press release?
• When do I write a press release?
• When should I issue a press release?
• What is a tagline?
• In the Update on Branding you mentioned creating a brand platform. What is it?
• In some sites I see offers for e-books. What are they?
• In the MME Workbook you discussed hiring a marketing Coordinator. Do you have any guidance on classified ads for newspapers or internet?
• Do you have an opinion on hybrid advertising?
• I noticed a lot of your downloads are in PDF format. Why? What is it for?
• Now that I'm a subscriber how will DoctorsMarketing.Com benefit me?
• Does DoctorsMarketing.com create a marketing or publicity plan for me or produce brochures or other promotional materials for my practice?
• How will I learn this information?
• I don't want to end up high and dry after I read everything and don't know where to start on my own. I'm alone then, right?
• How do I get the help I need?
• For how long do I get to request help?
• Okay, I'm getting interested but I'm still scared of hidden costs or sales pitches.
• So how am I charged and what access do I get in return?
• Just to be clear, what does joining DoctorsMarketing.com ultimately do for me?
• How will DoctorsMarketing.Com benefit me?
• Are patients really likely to be motivated by publicity about me or my practice?
• I enjoyed the article in A+ Downloads about Dr. Patti Lund. Will any future pieces be about him?
• I plan to begin marketing our conscious sedation service for fearful patients. Do you have any information on research regarding these type patients?
• Why should the doctors do a newsletter when their patients already know them?
• Why now? Many doctors have been in practice for years without a newsletter. They feel they're doing okay.
• Why should a doctor hire someone else to do a newsletter for them when they can do it themselves?
• How will a newsletter fit in with the other marketing the doctors are doing? Maybe they've just developed a great web site - isn't that enough?
• The economy is slow - shouldn't the doctors just cut their marketing expenditures down?
• I have a few questions for you relating to the increase in the number of female dentists. It seems very little has been written about this and what it means for the future
• What happens to dental demographics situation as we look at more rural communities.
• Can you make any assumptions about what future changes may be in the dental environment?
• Do you think this need for re-shuffling the dentist population will be problematic in the future?
• Since there are so many public relations firms, choosing the right one can be difficult. Unfortunately, firms sometimes offer more than they can actually deliver. How can the doctors choose the right one?
• For those doctors that have never worked with a PR person or agency, what exactly do they do for the doctor and his practice?
• What do you believe are the ten key benefits of publicity to the doctor as a primary tool in marketing mix?
• Most doctors understand the importance of having a good list. What if I don't have a mail list, where do you get one?
• I realize DoctorsMarketing is prejudiced, but why do you feel Direct mail is the best form of marketing?
• I understand most mailing lists are assembled from a variety of sources. Can you name some of them?

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