Q: Since most doctors attract patients from their local community and the Web offers such a global presence...Can the Web really target and drive only local Internet traffic to their Web site?

A:  Absolutely! When people try to find something on the Web, they use a search engine like Yahoo or Google. As part of their sophisticated algorithms, geography is a factor when displaying and ranking search results. It's called "geotargeting" — based on the Internet address your Internet Service Provider assigns each time you connect to the Internet, the search engines can determine your general physical location (state, county, and/or town).

Web companies also take extra steps to assist search engines in determining a Web site's targeted local audience through our search engine optimization services. So, for example, we'll optimize a site for a dentist in Little Silver, NJ to show up at the top of the search results when someone searches for keywords: "dentist Little Silver NJ."

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