Q: Here is a basic question...Why do dentists need a Web site?

A:  The simplest answer: patients, both new and prospective, will expect a dental office to have a Web site and if they don't find one, they will be disappointed. It has become a cost of doing business. Just as the rush to fax machines decades ago, having a Web site today is the newest way to create a more positive, modern image for any business.

For a dental practice, a Web site works as both an important marketing tool to attract new patients, and a place for current patients to learn about services and procedures, see before and after photographs, print medical history forms that can be filled-out at home, find driving directions, send an email to the office, and many other conveniences.

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