Talking Marketing

"Talking Marketing" is a compilation of audio presentations, webcasts, and seminar programs presented by top marketing professionals.

Business America Radio Online
"Talking Marketing" — Program #3 (14:45)
"Talking Marketing" — Program #7 (15:40)
Tele-TurboTactics™
"Personality PR" by Dell Richards (8:26)
"The Tale of Ali Hafed" — Mine your Own Fields First! (11:13)
"Dental Demographics" by Scott McDonald (6:55)
"Direct Mail" by Abby Brookover (11:28)
"TV Advertising" by Tammy Kehe (12:26)
"Selling Dentistry" by Dr. Bill Blatchford (18:40)Free
"The 5 Engines That Drive A Practice" by Lisa Philp (8:38)
"The TEAM Engine" by Lisa Philp (13:14)
"The REVENUE Engine" by Lisa Philp (11:29)
"The PATIENT Engine" by Lisa Philp (10:53)
"The CAPACITY Engine" by Lisa Philp (11:04)
"The EXPENSE Engine" by Lisa Philp (8:52)
S.W.O.T. Planning System
Part I: Introduction (13:40)
Part II: "S" Situation Analysis (10:17)
Part III: "W" Weapons / Resources (8:34)
Part IV: "O" Marketing Objectives (5:06)
Part V: "T" Tactics (5:46)
Part VI: The Promotional Mix (14:20)
Part VII: Publicity (5:32)
Part VIII: Conclusion (3:15)
Receptionist / New Patient
Actual Recorded Survey Calls (6:14)
Finding the Right Words
Part I: Introduction / New Patient Calls (11:47)
Part II: Actual New Patient Visit (18:35)
Part III: Scheduling Appointments (14:04)
Part IV: Reactivation/Collections (12:18)
Part V: Effective Communications (8:10)
Music
Star Spangled Banner (1:31)
With Permission From Ciaran Sheehan
Ideal for Study Club / Seminar Openings


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