Course 3

Marketing Coordinator Certification Course

Doctors Can't Do It Alone!

Here is an important fact: when it comes to professional marketing most dentists can't do it alone! In most practices, they have all they can do to manage the clinical aspects of the business. Taking on the day-to-day marketing responsibility is usually too much to ask.

Often, they try to informally pass along the responsibility to other team members — who already are working too capacity in their own job. The result: minimal or... no execution.

The answer we recommend: Utilize a Marketing Coordinator! This is one of the central points of my Marketing Made Easy (MME) program. Five to ten hours per week are more than adequate to manage the tools in the practice's professional marketing mix. It can easily be mastered, with proper training, by a current team member. You also have the opportunity to contract a freelance person. Usually a full-time candidate is not necessary.

The Marketing Coordinator will manage the day-to-day marketing responsibilities, under the doctor's supervision. Click the button marked Job Description and you'll find a detailed sample Job Description. We've assembled an extensive list of responsibilities from which the doctor can pick-and-choose.

Next is the curriculum for the DMDC Marketing Coordinator Training Course. All elements are accessible online. A Certificate will be issued to those that successfully complete the course.

The fee for the Marketing Coordinator Certificate Course: $25.00. Enroll Now!

Curriculum:

A Marketing Coordinator Certificate will be issued to the candidate after the successful completing a 50 question online multiple-choice test, a 5 question one-on-one telephone test and submission of an online Concise Marketing Plan for their practice.

Note: The candidate has up to six months to complete the course. A minimum of 40 questions must be answered correctly on the online test. The tests can be re-taken three (3) times.


I. Read Online:
Marketing Made Easy Workbook

Introduction

  • It's Time for a Makeover
  • Defining Marketing
  • Defining Marketing Plan
  • The S.W.O.T. Plan

Situation Analysis

  • Investigating Your Practice
  • Patients' First Impressions
  • EXERCISES

Weapons/Resources

  • Strengths/Weaknesses/Opportunities/Threats
  • Resources
  • EXERCISES

Objectives

  • Objective Process
  • Mission Statement

Tactics

  • Strategies to Consider
  • Professional Practice Marketing Mix
  • EXERCISES
  • Marketing Tactics Form

II. Listen Online:
The 7 Essential Elements for a
Successful Marketing Makeover

  • Lesson 1: Course Introduction (9 minutes)
  • Lesson 2: Positioning (20 minutes)
  • Lesson 3: Possibilizing (13 minutes)
  • Lesson 4: Planning (15 minutes)
  • Lesson 5: Pacesetting (13 minutes)
  • Lesson 6: Persistence (7 minutes)
  • Lesson 7: Publicity (10 minutes)
  • Lesson 8: Promotions (19 minutes)
  • Plus...Practice Branding (10 minutes)

III. Explore Marketing Module Review

  • Publicity / Public Relations
  • Direct Mail
  • Office Identity
  • Team Building
  • Referrals
  • Advertising
  • Promotional

IV. Listen Online:
Talking Marketing

  • "Selling Dentistry" by Dr. Bill Blatchford (18:40)
  • "The 5 Engines That Drive A Practice" by Lisa Philp (8:38)
  • "The TEAM Engine" by Lisa Philp (13:14)
  • "The REVENUE Engine" by Lisa Philp (11:29)
  • "The PATIENT Engine" by Lisa Philp (10:53)
  • "The CAPACITY Engine" by Lisa Philp (11:04)
  • "The EXPENSE Engine" by Lisa Philp (8:52)

Finding the Right Words

  • Part I: Introduction / New Patient Calls (11:47)
  • Part II: Actual New Patient Visit (18:35)
  • Part III: Scheduling Appointments (14:04)
  • Part IV: Reactivation/Collections (12:18)
  • Part V: Effective Communications (8:10)

V. The Concise Marketing Plan

  • Complete The Concise Marketing Plan for your practice
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