TurboTactics

New Patients

• A System with a Century of Success . . . Goes Digital
• A System with a Century of Success . . . Goes Digital - Part II
• Consistency-Branding
• Postcards-Direct Mail Workhorses
• Networking for Success
• Recognize Who Can Provide Referrals
• Attracting "Boomer" Consumers
• Considering Radio Advertising?
• The Patient's Gateway To Your Practice (Part III of III)
• The Patient's Gateway To Your Practice (Part II of III)
• The Patient's Gateway To Your Practice (Part I of III)
• TurboTactics™ Classic - Vintage Volkswagen
• "Personality PR" by Dell Richards
• Thinking About Cable TV Advertising?
• Effective Yellow Page Ads
• Regular Mailings = Regular Response
• Relating Marketing & Tactics
• Cable TV Advertising in a Nutshell
• Your Web Site...A Key Marketing Tactic
• Your Web Site Can Drive Local Patients to Your Practice
• Search Engine Optimization...Essential!
• Focus On The "Usability" Of Your Web Site
• Does Your Web Site Empower or Discourage Visitors?
• TurboTactics Classic! The Beetle
• "Selling Dentistry" by Dr. Bill Blatchford
• "Direct Mail" by Abby Brookover
• TurboTactics Classic - They All Laughed
• Opportunities To Excel
• Internet Marketing Changes the Way You Promote Your Practice
• Cross-Promotion
• "TV Advertising" by Tammy Kehe
• Stimulating Traffic To Your Web Site (Part III)
• StimulatingTraffic to Your Web Site (Part II)
• Stimulating Traffic to Your Web Site (Part I)
• Successful Marketing: Through Your Patient's Eyes - Part 2
• Successful Marketing: Through Your Patient's Eyes - Part I

• Effective Advertising - Additional Factors
• Thank You Programs for Referrals
• Acres of Diamonds - Mine Your Own Fields First
• Creating An Online Presence
• The Year of the Smile
• Better Hygiene - Teeth Whitening as a Patient Motivator
• Teeth Whitening and Dental Hygiene - Perfect Together!
• Give Patients 7 Great Reasons to Smile
• Denture Letter Informs and Motivates
• Creative Patient Referral Rewards
• Teeth Whitening and Dental Hygiene - Perfect Together!
• Relationship Management
• Referral Tactics (Part II of II)
• Referral Tactics (Part I of II)
• Patient Marketing Letters (VII of VII)
• Patient Marketing Letters (VI of VII)
• Patient Marketing Letters (V of VII)
• Patient Marketing Letters (IV of VII)
• Patient Marketing Letters (III of VII)
• Patient Marketing Letters (II of VII)
• Patient Marketing Letters (I of VII)
• It's All About the Words!
• Tactics and the Marketing Mix
• Three-Dimensional Marketing
• Empower Your Missionaries
• "The Tale of Ali Hafed" — Mine your Own Fields First!
• Publish An E-mail Newsletter
• Positioning

• Patient Reactivation through Dental Hygiene Appointments - Part 2 of 2
• Patient Reactivation through Dental Hygiene Appointments - Part 1 of 2
• Initial Reactivation Letter

• Essentials of Customer Service-V
• Essentials of Customer Service-IV
• Essentials of Customer Service-III
• Essentials of Customer Service-II
• Essentials of Customer Service-I
• Communication Keeps Patients Coming
• Differentiation "I Should Hope So"
• In-Office Patient Communication - Be Careful
• Doing the Right Things Right
• The Challenge of Hiring and Firing - Part 2
• The Challenge of Hiring and Firing - Part 1
• You Can't do It Alone
• Make "Delegation" a Favorite Word
• Hire Slowly to Hire Correctly
• Say No to Your Problem Team Member
• Inheriting A Team
• Add Marketing to Your Huddle
• 10 "MUSTS" In a Marketing Agency/Freelancer - Part II
• 10 "MUSTS" In a Marketing Agency/Freelancer - Part I

• Motivated and happy team members
• Branding Your Dental Practice
• The Foundation of Effective Leadership III
• The Foundation of Effective Leadership - Part II
• The Foundation of Effective Leadership - Part I
• Find The Root Of Motivation.
• Louis Cheskin - An Original in the Psychology of Marketing
• The Challenge of Hiring and Firing - Part 2
• The Challenge of Hiring and Firing - Part 1
• Stress Success - Saving the Struggling Employee
• The First 100 Days - Provide a Warm Welcome
• Louis Cheskin - An Original in the Psychology of Marketing
• Office Managers: Increase Your Ability to Use Your Doctor's Great Ideas
• Tell People How You Want To Feel
• Employees Can Do Much Better
• Make Each Team Member a Partner in Your Goals
• Hear Before Being Heard
• Failing To Plan Is Really Planning To Fail
• Energize Your E-mails
• "Dental Demographics" by Scott McDonald
• Tell Them How You Want to Feel
• "The EXPENSE Engine" by Lisa Philp
• "The CAPACITY Engine" by Lisa Philp
• "The PATIENT Engine" by Lisa Philp
• "The REVENUE Engine" by Lisa Philp
• "The TEAM Engine" by Lisa Philp
• "The 5 Engines That Drive A Practice" by Lisa Philp
• It's Up To You!

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