Relationship Management

One of the current marketing buzz-phrases is "relationship management." Well the Supremes had the answer way back in 1966. "You can't hurry love - No,you just have to wait. Love don't come easy - it's a game of give and take.

Attempting to build lasting patient relationships takes a plan. Here we encounter the established "Rule of Seven." It states, that if you want to your patients,current and potential, to take action and use your services, you need to connect with them a minimum of 7 times over 12 months.

Those impressions might be created by ads, publicity, the Internet, seminars,health fairs, newsletters, personalized letters from the office, or Word-of-Mouth.

Of course, once and a while you get lucky and add a new client the first time they see your yellow page ad or visit your website. It's far more likely, it will take those multiple impressions. The primary purpose of the 7/12 Rule isto build rapport, empathy and lasting relationships with your key audience:new clients; current clients and inactive clients.

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