 Cross-Promotion
Cross-promotion is an excellent way to attract more new patients without spending more money. Cross-promotion - is when you jointly promote with other businesses to a mutual market of clients. Basically, each business gains access to each other's customer bases and potential clients. These connections are usually established through networking programs.
Here are seven simple ways to implement cross-promotion marketing:
- Display brochures, signs or posters in one anothers's offices.
- Mention one another's features and benefits when speaking to clients, the media or during presentations.
- Pool client lists and send out joint mailings.
- Encourage the staff to praise the partner's products or services and show how they could be used jointly.
- Share ad space in local publications and community bulletins.
- Insert flyers in one another's billing statements or mailings.
- Co-sponsor an event, demonstration, celebrity appearance or seminar.
In all endeavors, your focus should be on partnering with other businesses that strive to build the same professional image as you.
|
Ready to join? Sign up for your PREMIUM MEMBERSHIP today.
|
|
|
