Postcards-Direct Mail Workhorses

Using postcards as a part of your overall professional marketing plan is the simplest and most cost-effective method for communicating with new and current patients. It is the perfect marketing tool for announcing a new service or procedure; special offers or just enticing the reader to find out more about you or your practice.

In our over-communicated society with the overload of information we receive daily, it is likely that we take the time only to skim the front of the envelopes or the email subject line in determining what gets our attention and what doesn't. Many of us have spam-filtering software on our computers to automatically delete anything that looks like junk mail. Postcards, however, achieve almost 100% readership.

 

Click to Enlarge
Standard Size Postcard: The Direct Mail Workhorse (4x6 or 4.25x6 sizes)
Full color both sides - Mails using USPS postcard rate
 

Click to Enlarge
Large Size Postcard - Stands out above mailbox clutter (5.5x8.5 or 6x9 sizes)
Full color both sides - Mails using USPS letter rate
 

Because there is no envelope to open and hopefully the card employs an attention-grabbing headline and graphic on the front, it will take less than a few seconds for the recipient to decide to continue reading or toss the card in the trash can. Either way, you have been successful in registering yourself and your practice with the reader, even for only a few seconds.

Postcards are inexpensive to design, print and mail when compared to other advertising methods. Let's say the overall cost of printing and mailing 10,000 cards is $3,200. In this example, the cost of each postcard is $.32. A 1% response rate to this campaign is 100 inquiries. If you converted 40% of these inquiries into new patients (40 new patients), at a conservative average of $750 production per year, you received $30,000 in production from an advertising piece that cost only $3,200. This equals an excellent 9.4 to 1 return on your original investment!

As human beings, we tend to remember things when we repeat them over and over again. Because postcards are inexpensive, you can afford to mail them frequently, thus increasing the probable recognition of yourself and your practice over time. This is a very effective technique for building your business incrementally with each mailing. Postcards are quite effective when used as a part of an overall professional marketing plan.
 

Ready to join? Sign up for your PREMIUM MEMBERSHIP today.