Workbook

The "Mega Marketing Makeovers" workbook discusses some methods to effectively grow your practice, through marketing, in the 21st century. Today patients are better educated and more savvy. They're not afraid to question their health care givers, and shop for the practice that gives them what they want. So how can you be sure you're effectively reaching these patients? That is what you'll learn here. This book is focused on two objectives: first, to inform, interest, and excite you about professional marketing, and then to present to you some proven techniques, systems, strategies, and promotions. The Contents page below will show the ket topic areas covered.

Table of Contents

Introduction

• It's Time for a Makeover
• Defining Marketing
• Defining Marketing Plan
• The S.W.O.T. Plan

Situation Analysis

• Investigating Your Practice
• Patients' First Impressions
• EXERCISES

Weapons/Resources

• Strengths/Weaknesses/Opportunities/Threats
• Resources
• EXERCISES

Objectives

• Objective Process
• Mission Statement

Tactics

• Strategies to Consider
• Professional Practice Marketing Mix
• EXERCISES
• Marketing Tactics Form

Ready to join? Sign up for your PREMIUM MEMBERSHIP today.