Workbook

It's Time for a Makeover

In "Marketing Made Easy" I'll be discussing some methods to effectively grow your practice, through marketing, in the 21st century.

Why is the new millennium a time for a makeover? Technology is growing by leaps and bounds and you'll be in the thick of it. Patients are better educated and more savvy. They're not afraid to question their health care givers, and shop for the practice that gives them what they want. So how can you be sure you're effectively reaching these patients? That is what you'll learn in this program.

In this Website, I've focused on two objectives: first, to inform, interest, and excite you about professional marketing, and then to present to you some proven systems — and some tactics — that will get your creative juices flowing.

For many of you doctors and team members that consider yourselves having a more conservative approach, as you begin I'll be asking you to take a "leap of faith." One that will pay dividends by first showing you how to grow your business to new, higher levels through marketing, and then, when your marketing plan is in place and functioning, by showing you how you will have more time to enjoy, rather than just endure your life.

Table of Contents

Defining Marketing

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